what's sideye?

Every product of Sideye Tie Dye is hand-dyed using a beautiful process known as ice dying. Stained hands and a stained sink, creating one-of-a-kind art you can wear straight from the heart of California’s Central Valley.


Learn a ‘lil bit about the why behind the eyes and how a khaki sweatsuit is to blame.

this is how we do it

Hopefully you heard Montell Jordan’s 1995 classic when you read that header. The short and sweet of ice dying? All you need is a soda-ash soak, a decent amount of ice, cold-water activated dyes, and as close to 100% cotton clothing as you can find.